Built so small businesses can keep their customers close.
Big brands have teams for email and SMS. The corner cafe, the studio, the online shop with three people? They have a spreadsheet and good intentions. Wateja is the tool we wished they had.
A few things we will not compromise on.
Customers first, literally
Wateja is the Swahili word for customers. Every feature starts with a simple question: does this help a business treat its customers better?
Fast and uncluttered
You should be able to send a campaign in the time it takes to make coffee. We cut features that get in the way of that.
Your data is yours
Export anything, any time. We never sell data, never train AI on your contacts, and never email your list on your behalf.
Fair pricing
Pay for the size of your audience, not for features. Free until you have outgrown it.
The story
Wateja started as the in house tool for a small marketing agency. Clients kept asking the same thing: can we just send our own newsletter and reminders without paying for four different subscriptions and learning each one?
So we built one product that does the essentials very well. Email, SMS, automation, a clean audience view, and a light CRM for the follow up. Then we made it free to start, because the businesses that need it most are the ones watching every shilling, dollar, and euro.
Today Wateja is used by shops, studios, schools, and consultants who want to stay in touch with the people who already like them. That is the whole idea.
Come keep your customers close.
Create your free account and send your first campaign today. Upgrade only when your list outgrows the free plan.