Run ads that connect to real customers.
Plan, draft, and launch campaigns on Meta, Google, TikTok and Reddit from inside Wateja, using your own ad accounts. Then see which ads produced signups, bookings, and purchases, not just clicks.
- Your ad accounts, your billing with the platforms
- A clear brief first, then AI drafted creative you approve
- Ad results land next to email and SMS results
Media spend is paid directly to Meta, Google, TikTok or Reddit. Wateja software fees and ad platform costs are always shown separately.
Brief
Get 100 new bookings for Saturday brunch from people within 10km who like cafes. Budget 15,000 KES over two weeks.
12.4k
Reached
486
Website visits
112
Confirmed signups
74
Purchases
Brief before creative
Say what you want to happen, for whom, where, and with what budget. Good ads start with a clear brief, so Wateja asks for one.
Four platforms, one workspace
Meta, Google, TikTok and Reddit. Connect the accounts you already have and manage campaigns side by side.
Review and authorise
Drafts, targeting, and budgets are shown for approval before anything goes live. No surprise launches.
Budgets and pauses
Set spend limits per campaign, pause automatically when a threshold is hit, and see projected versus actual cost.
Conversions that mean something
Tie ads to Capture events like signups and purchases, not just platform clicks. Know what an actual customer cost you.
One view with everything else
Ad performance shows up in Results alongside email and SMS, so you can compare channels honestly.
Know what a customer actually cost.
Ad platforms report impressions and clicks. Wateja connects those to the people who signed up, booked, or bought, so you see cost per real outcome, with the evidence behind each number.
- Provider reported metrics shown separately from confirmed customer outcomes
- Qualified result cost and customer cost calculated from verified spend
- Where attribution is uncertain, Results says so rather than guessing
- Learnings from past campaigns feed the next brief
Saturday brunch, Meta, 14 days
KES 14,620
Verified spend
KES 198
Per purchase
Common questions.
No. You connect your own Meta, Google, TikTok or Reddit account and those platforms bill you directly for media. Wateja charges only its software fee.
No. Every campaign, creative, audience, and budget is reviewed and authorised by you before it goes live.
Ads is included on Business, and available on Pro as an add on. AI creative generation uses included AI credits.
Spend on ads that turn into customers.
Create your free account and send your first campaign today. Upgrade only when your list outgrows the free plan.