Follow up on autopilot.
Build flows once and let them run. Welcome sequences, win backs, birthday notes, and trial nudges that fire at exactly the right moment.
- Visual builder with if/else branches
- Email and SMS steps in the same flow
- See enrollments and drop off per step
Triggers
Start a flow when someone subscribes, gets a tag, opens or clicks, hits a date like a birthday, or goes quiet.
Conditions
Branch on field values, activity, or segment membership. Opened? Clicked? Bought? Route accordingly.
Waits and timing
Wait minutes, days, or until a specific weekday and time. Keep the cadence human.
Actions
Send email, send SMS, add or remove a tag, move lists, update a field, or notify your team.
Webhooks
Call your own system mid flow. Create a CRM task, update an order, or ping Slack.
Step analytics
See how many people are at each step, where they drop, and which branch converts.
If the email did not land, the text will.
Cross channel flows are where Wateja shines. Send the email, wait a day, and if it was not opened, follow up with a short SMS. Two channels, one audience, zero extra work.
- Enroll contacts automatically or in bulk from a segment
- Pause, edit, and resume flows without losing people mid journey
- Contacts exit automatically when they convert
- Templates for welcome, win back, birthday, and abandoned signup
1,284
Enrolled
62%
Reached step 4
18%
Converted
Common questions.
Unlimited on Pro and Business. Emails sent by automations count toward your monthly email allowance.
Yes. Pause it, make changes, and resume. Contacts already in the flow continue from where they were.
They exit immediately and receive nothing further from that flow or any other.
Set it up once. Let it run.
Create your free account and send your first campaign today. Upgrade only when your list outgrows the free plan.