One record for every person.
Who they are, where they came from, what they agreed to, which channels you can reach them on, and everything that has happened since. All in one place, shared by every part of Wateja.
- Identity, source, consent, and channel status together
- Lifecycle stage from prospect to repeat customer
- Tags, custom fields, and dynamic segments
Amina Rashid
Lifecycle: Repeat customer · Source: Website form, Mar 2026
Channels
Email Consented
SMS Consented
WhatsApp Not asked
Outcomes
Purchases 6
Lifetime value KES 42,800
Last visit 4 days ago
Opened "Spring arrivals" · 2h ago
Purchased Vitamin C serum · 4 days ago
Clicked SMS link LUMI20 · 9 days ago
Note: prefers evening appointments · 2 weeks ago
Identity and source
Name, email, phone, and where this person came from: a form, an import, an approved prospect, an ad, or a purchase.
Consent, per channel
Email, SMS, and other channels each have their own consent state. A person is not automatically a subscriber.
Reachability
See at a glance whether you can actually reach someone: consented, verified, bounced, unsubscribed, or suppressed.
Full timeline
Every campaign, click, text, purchase, note, and deal in one scrolling history. The whole relationship, not just the marketing.
Tags, fields, segments
Unlimited custom fields and tags. Segments combine fields and behaviour and update themselves.
Import and sync
CSV from Mailchimp, Sendy, or a spreadsheet. API and webhooks for your own systems. Duplicates merge, not multiply.
The record everything else reads from.
Prospects, Capture, Ads, Signals, Email, SMS, Sales, and Results all look at the same customer record. Change a tag once and every campaign, segment, and report sees it.
- Lifecycle stages: prospect, lead, customer, repeat, lapsed
- Suppression and bounce handling applied automatically across channels
- GDPR and consent evidence stored with the person, exportable on request
- Export any segment to CSV, your data stays yours
8,412
People
6,980
Reachable by email
3,104
Reachable by SMS
Common questions.
Unique people you can reach on at least one channel. Prospects awaiting review, unsubscribed, and bounced people do not count.
Yes. Lists and tags are labels on a single record, so someone can be in your newsletter list and your VIP list without a duplicate.
Open the person, choose Delete, and every trace is removed across campaigns, signals, and results within the retention window.
Know your customers properly.
Create your free account and send your first campaign today. Upgrade only when your list outgrows the free plan.